Ushering in a New Era of NASCAR Merchandising

Trackside_Retail_073115_07By Jason Schultz / @NASCARJason

In a time when change seems constant in NASCAR, another major transformation has arrived at the race track.

The days of fans purchasing their favorite drivers merchandise from the souvenir haulers that lined the outside of a track have ended. This led to the rising of the new merchandise tents four weeks ago at Pocono Raceway. Along with the tents, it also marked merchandising company Fanatics’ entrance into the sport.

This change brings a new dynamic to the at the track experience. With a majority of the haulers that once lined “souvenir alley” gone, a group of large, white tents has filled the void. While this system lacks the environment that used to surround the haulers, it brings a new feel that comes with mixed emotions. Read the rest of this entry

Eldora Weekly Racing Schedule

One of the most highly anticipated races of the season has arrived. Eldora Speedway has hosted two of the most exciting NASCAR Camping World Truck Series races in history over the past two season’s. The third annual Mudsummer Classic is set to take place on Wednesday and will likely extend this streak.

Dirt track racing is one of racing’s greatest spectacles and a full day of this style of competition is ahead. Don’t miss a second of the action by following Eldora’s complete schedule.

21aEldora

NBC Takes New, Exciting Approach to Coverage

nas_nbc_fullcolor_rgb_positiveIt will be a historical Fourth of July weekend for NASCAR and NBC. The network will make its highly anticipated return to the sport for the first time since 2006.

The coverage will be led by an all-star lineup of experienced broadcasters and well-known personalities. This includes long-time NASCAR Camping World Truck Series lead announcer Rick Allen, former Hendrick Motorsports crew chief Steve Letarte, and former NASCAR Sprint Cup Series driver Jeff Burton in the booth. Read the rest of this entry

NBCSN to Broadcast Classic Races Ahead of Return to NASCAR

It’s a milestone week for NASCAR.

Beginning at Daytona International Speedway this weekend, NBC makes its much anticipated return to the NASCAR broadcast booth. The Fourth of July weekend events will be first races the network has broadcasted since exiting the sport in 2006.  It will be the start of a ten-year partnership between NBC and NASCAR that is sure to bring outstanding coverage to the fans.

Leading up to the on-track action, NBC has scheduled a full week of programming on NBC Sports Network. In addition to the nightly NASCAR America program, the network will show two classic races each night. Fans can catch the throwback events beginning at 7 PM ET Monday through Thursday. Don’t miss your favorite by following the complete schedule.NBC Classic Races Schedule

Sonoma Weekly Racing Schedule

Road course racing is all about turning right, staying on the course, and not making mistakes. For these reasons along with many others, it has become a favorite among fans over the last few years.

NASCAR heads to Sonoma Raceway this weekend for the first of two road racing events this season. There is never a shortage of action at the raceway. Throughout the event, fenders will rub and the racing will be competitive as many drivers view this event as a great opportunity to secure a spot in the Chase for the Sprint Cup.

This weekend’s events kick-off on Friday afternoon with a doubleheader of NASCAR Sprint Cup Series practice. Don’t miss a second of Sonoma’s twists and turns with this week’s track and TV schedule.

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NASCAR Stars to Participate in Drive for Autism Golf Outing Prior to Dover Race Weekend

Drive for Autism-June Dover Trip 2014 284Before the “Monster Mile” heats up for May 29-31 race weekend, NASCAR drivers, broadcasters, personalities, and more will tee up in the annual “Drive for Autism” Celebrity Golf Outing.

Held each year in Wilmington, Delaware, drivers will exchange their steering wheels for a golf club to support a great cause. Many of today’s top competitors will be present on May 28th and will compete for the best score rather than a trip to Victory Lane. Read the rest of this entry

Charlotte and Iowa Weekly Racing Schedule

As NASCAR heads home to Charlotte, North Carolina for two weeks, there is plenty of action on tap. In addition to the Sprint All-Star Race and North Carolina Education Lottery 200 at Charlotte Motor Speedway, the NASCAR XFINITY Series is out at Iowa Speedway for the 3M 250. With so many practice and qualifying sessions along with races on the schedule, fans won’t be disappointed.

Four continuous days of racing begin Thursday and you can keep track of it all with this week’s “Weekly Racing Schedule.”

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Taking Chances: Earnhardt Jr.’s Talladega Victory Influences Late Race Call in Kansas

during the NASCAR Sprint Cup Series SpongeBob SquarePants 400 at Kansas Speedway on May 9, 2015 in Kansas City, Kansas.

It was a big week for Dale Earnhardt Jr. and Junior Nation.

Following his first Talladega Superspeedway victory in over a decade, there was plenty of celebrating by the team and fan base. In addition, the 2014 DAYTONA 500 winner opened a new Whisky River location at Charlotte-Douglas Airport – accomplishing impressive feats in both his racing and business life. Read the rest of this entry

Storyline Notebook: Week of May 4, 2015

As the season heads into the summer months, the news cycle picks up. Following Talladega Superspeedway, it was another busy week of news. Catch up on all the major headlines and stories with this week’s edition of Storyline Notebook.

Storyline NotebooksKS

Kansas Race Weekend Follows

With so many different social media accounts posting race information each weekend, it’s sometimes difficult to get the most out of your NASCAR social experience. I’ve compiled a list of Twitter, Instagram, and Snapchat accounts along with the off-track TV schedule to help you find the best social posts from Kansas Speedway. Be sure to follow these accounts and check-in throughout the weekend in order to stay up to date on everything going down at the track. 10KS

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